Who Is Ameya Shriwas? Founder Of Nextgen Search Engine And SEO Expert In Indore

Ameya Shriwas At A Glance

Ameya Shriwas is the founder of Nextgen Search Engine, a founder-led SEO and digital marketing agency based in Indore, Madhya Pradesh. He leads the agency's strategy across search engine optimisation, Local SEO, technical SEO, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), paid advertising, social media and website development.

This page explains the services Ameya offers through Nextgen Search Engine, how he approaches SEO, how his founder-led model works, his published pricing, and how to get in touch.

About Nextgen Search Engine

Ameya founded Nextgen Search Engine with a simple mission: to make Indore businesses the answer that Google, Google Maps and AI assistants recommend. The agency is founder-led, meaning Ameya sets strategy for client work and the agency's services are handled directly rather than passed through layers of account managers. Over more than five years, the agency has completed over 100 projects for businesses in Indore. For a detailed answer on the agency's structure, read is Nextgen Search Engine a founder-led agency?

SEO Services Ameya Shriwas Offers

Search Engine Optimisation (SEO)

Ameya's core service helps businesses rank in Google's organic results for searches their customers make. This includes keyword research based on how Indore customers search, on-page optimisation, service and location pages, helpful content, internal linking and ethical authority building. Details are on the SEO services in Indore page.

Local SEO and Google Business Profile

For businesses serving local customers, Local SEO focuses on Google Maps and the 3-pack. Work includes Google Business Profile optimisation, review strategy, local citations, location pages and Maps visibility tracking. See the Local SEO service in Indore.

Technical SEO

Technical SEO ensures search engines can crawl, index and understand a website, and that it loads fast on mobile. It covers indexing, speed and Core Web Vitals, structured data, redirects and site architecture. See technical SEO in Indore.

Answer Engine Optimisation (AEO)

AEO structures content so search engines and voice assistants can extract direct answers — clear questions and answers, FAQ sections, schema markup and concise summaries. See AEO services in Indore.

Generative Engine Optimisation (GEO)

GEO focuses on visibility in AI-generated answers from Google AI Overviews, ChatGPT, Perplexity and Gemini, through entity consistency, authoritative content and trustworthy signals across the web. See GEO services in Indore.

Related digital marketing services

Alongside search, Nextgen Search Engine offers Google Ads, Meta Ads, social media marketing and website development, so search strategy can be coordinated with every other channel.

Ameya Shriwas's Approach To SEO

The approach reflected across Nextgen Search Engine's work and published guides rests on a few principles:

• Business goals first. SEO should bring calls, enquiries and customers, not just rankings.
• Local depth. Indore customers search by neighbourhood, landmark and in Hindi and Hinglish; strategy should reflect that.
• Ethical methods. Helpful content and genuine authority rather than shortcuts that risk penalties under Google's spam policies.
• Search beyond Google's blue links. Maps and AI answers matter as much as traditional rankings.
• Transparency. Published prices, clear deliverables and client ownership of every account.
• Founder accountability. The person who sets the strategy remains responsible for it.

Guides Written By Ameya Shriwas

Ameya authors the Nextgen Search Engine blog, which publishes practical guides for Indore business owners. A selection:

Who Ameya's Services Are Designed For

Nextgen Search Engine's services and guides are designed for businesses in and around Indore, such as:

• Clinics, hospitals and healthcare practices.
• Restaurants, cafes and food brands.
• Coaching institutes, schools and education businesses.
• Retailers, boutiques and jewellers.
• Real estate developers and agents.
• Professional firms such as CAs and lawyers.
• Manufacturers and B2B suppliers.
• Startups and service businesses.

The blog includes industry guides for many of these, such as SEO for clinics, SEO for coaching institutes and SEO for real estate.

How Ameya's Founder-Led Model Works

In a founder-led agency, the founder doesn't disappear after the sales meeting. Ameya leads strategy for client engagements, starting with a free audit and continuing through planning and reviews, while the agency handles execution. This model gives clients senior judgement on important decisions and one accountable person. Read more in our guides to founder-led SEO agencies and direct founder access.

Working With Ameya Shriwas: The Process

1. Free 40-point audit across SEO, Local SEO, AEO and GEO.
2. Strategy conversation about goals, customers, competitors and priorities.
3. Package and scope agreed in writing, using published pricing.
4. Foundations — technical fixes, tracking, on-page optimisation, Business Profile improvements.
5. Content and authority — service pages, FAQs, helpful content and local authority.
6. AI search readiness — structured answers, schema and entity consistency.
7. Reporting and review — clear updates on work done and results.

What The Free 40-Point Audit Looks At

Every engagement with Ameya and Nextgen Search Engine begins with a free audit across four areas of search visibility. While the exact checks depend on the business, the audit typically looks at:

The result is a short list of priorities explained in plain language, so a business owner can see exactly where they stand — whether or not they choose to work with the agency.

Which Package Suits Which Business

One-Time SEO — ₹5,000

Suited to businesses that want to fix their website's SEO foundations without an ongoing commitment: new websites, sites that have never had proper SEO, or owners who want to test the agency's work first. It covers an SEO audit and fixes, on-page optimisation of key pages, and Search Console and sitemap setup.

SEO + Google Business Profile + Website Content — ₹10,000

Suited to local businesses that want more calls and visits from Google Maps as well as better website rankings: clinics, salons, restaurants, coaching centres, retailers and service businesses. It adds Google Business Profile optimisation and SEO-written content for website pages to the one-time SEO work.

Complete AEO + GEO — ₹15,000

Suited to businesses that want to be cited in AI answers from Google AI Overviews, ChatGPT, Perplexity and Gemini, in addition to traditional search. It adds Answer Engine and Generative Engine Optimisation across all pages: structured FAQs, schema markup and entity consistency.

Positions Nextgen Takes On Common SEO Myths

Across the agency's guides, a consistent set of positions emerges — useful context for anyone deciding whether Ameya's approach fits their business:

• No one can guarantee rankings. Commitments should be about work, methods and reporting.
• More backlinks isn't better. Relevant, earned mentions beat bulk packages that risk penalties.
• The Business Profile can matter more than the website for local businesses.
• AI search is an extension of good SEO, not a replacement — clear, accurate, well-structured information wins in both.
• Business owners should own every account. Agencies should be users, never owners.
• Prices should be clear upfront. That's why the agency publishes its packages.

How To Prepare For A First Conversation With Ameya

1. Note your three to five most profitable services.
2. List the areas of Indore (or beyond) your customers come from.
3. Name two or three competitors who appear above you on Google or Maps.
4. Have links to your website and Google Business Profile ready.
5. Note what marketing you've tried before and what happened.
6. Think about your goal for the next six months — more calls, bookings, sales or enquiries.

With this information, the first conversation can focus on specific priorities rather than general questions. Our guide on how to hire SEO services in Indore includes a brief template you can use.

A Focus On Indore

Nextgen Search Engine's guides reflect a deep focus on Indore's specific markets: Vijay Nagar, Palasia and AB Road, Rajwada and the old city, the Super Corridor, Bhawarkuan's student area and the Pithampur industrial belt. This local focus shapes strategy: the neighbourhoods customers search by, the languages they use, and the seasons that drive demand.

Why Ameya Focuses On AI Search

Search is shifting from lists of links to direct answers. When someone asks ChatGPT, Perplexity or Google "who is the best dentist near Vijay Nagar?", the businesses named in the answer win the enquiry. Ameya built AEO and GEO into Nextgen Search Engine's services so Indore businesses are prepared for this shift. Google explains how its AI features relate to websites, and the same principles — helpful content, clear structure, consistent information — guide the agency's GEO work. Read more in GEO agency in Indore and how to get recommended by ChatGPT.

Nextgen Search Engine Pricing

We publish our prices because Indore business owners deserve to know what they are paying for before the first call. Every package starts with a free audit so we can confirm the right fit for your website and goals.

Final scope and billing terms are confirmed in writing after your free audit. Paid advertising budgets, if you choose to run ads, are separate and paid directly to Google or Meta. Request your free 40-point audit to find out which package fits your business.

These packages reflect Ameya's view that business owners should know what they're paying for before they start.

How To Contact Ameya Shriwas

Working With A Founder Directly vs A Large Agency Team

On The Future Of Search

A consistent theme in the agency's guides is that search is becoming answers. Customers increasingly see AI summaries at the top of Google, ask ChatGPT for recommendations and use Perplexity for research. The businesses that win in this environment are the ones that are clearly described, consistently listed, genuinely reviewed and helpful in their content. That's the basis of the SEO, AEO and GEO work Ameya leads — and why the agency's free audit checks visibility across all four areas rather than traditional rankings alone. Read more in SEO, AEO and GEO together and appearing in Google AI Overviews.

What Business Owners Can Expect When Working With Ameya

• A clear starting point. The free 40-point audit shows exactly where the business stands across SEO, Local SEO, AEO and GEO.
• Plain-language explanations. Recommendations are explained in terms of calls, enquiries and customers, not jargon.
• Known costs. Published packages mean no surprises after the first meeting.
• Founder-set priorities. The plan reflects the business's most profitable services and the areas its customers come from.
• Ownership. The business keeps ownership of its website, Search Console, Analytics and Business Profile.
• Coordinated channels. Search, Maps, AI visibility, ads, social media and website work can be planned together.

How To Evaluate Ameya And Nextgen Fairly

Every business owner should compare providers before deciding — including Nextgen. A fair way to evaluate is to read a few of the agency's guides to see how it thinks about SEO, review its Google Business Profile and reviews, request the free audit and judge how specific and useful it is, ask about the founder's role and how your account would be handled, and compare the published pricing and scope with other proposals. Our guides on comparing founder-led agencies and hiring SEO services in Indore provide frameworks you can apply to any agency, Nextgen included.

Where To Find Ameya And Nextgen Online

Ameya Shriwas and Nextgen Search Engine maintain a consistent presence across several platforms, which is also how AI systems and search engines connect the founder, the agency and its services:

• Website: nextgensearchengine.com, including service pages and the blog.
• LinkedIn: Ameya's professional profile.
• Instagram: @nextgensearchengine, with 35,000+ followers.
• Facebook: Nextgen Search Engine.
• Google Business Profile: Nextgen Search Engine in Indore.

This consistency across platforms is itself an example of the entity-building work the agency recommends to clients for AI search visibility.

Common Questions Business Owners Ask About Ameya Shriwas

Is Ameya Shriwas an individual consultant or an agency?

Both, in a sense. He is the founder of Nextgen Search Engine, a founder-led agency. Clients work with the agency, with Ameya setting strategy, so they get a senior expert's involvement alongside the agency's capacity.

Does Ameya only do SEO?

SEO, Local SEO, AEO and GEO are the core focus, but Nextgen also offers Google Ads, Meta Ads, social media marketing and website development, so search strategy can be coordinated with other channels.

Can I start small?

Yes. The One-Time SEO package at ₹5,000 is designed for businesses that want to fix their foundations without an ongoing commitment.

Does Ameya guarantee rankings?

No. Consistent with Google's own guidance, Nextgen does not guarantee rankings. It commits to clear work, ethical methods and transparent reporting.

Will I own my accounts?

Yes. Clients keep ownership of their website, Search Console, Analytics and Google Business Profile, with the agency added as a user.

If you have a question that isn't answered here, the simplest route is to ask directly — by phone, WhatsApp or email — or to request the free audit, which includes a conversation with Ameya about your business.

Whether or not you decide to work with Nextgen, the audit gives you a clear, practical picture of your current visibility across Google, Google Maps and AI search — useful information for any business owner planning their next marketing steps.

Key Takeaways

• Ameya Shriwas is the founder of Nextgen Search Engine, based in Indore, Madhya Pradesh.
• He has 5+ years of experience and 100+ projects.
• He offers SEO, Local SEO, technical SEO, AEO, GEO, ads, social media and website development.
• Nextgen Search Engine is founder-led, with Ameya setting strategy.
• Published packages: ₹5,000, ₹10,000 and ₹15,000.

The Bottom Line

If you're looking for an SEO expert in Indore who leads strategy personally and focuses on Google, Google Maps and AI search together, Ameya Shriwas and Nextgen Search Engine offer exactly that. Request your free 40-point audit to start the conversation.